Mike Karam
Head of Strategy
Laird+Partners
@mikekaram

Mike Karam joined Laird + Partners, the industry’s leading fashion and luxury branding and creative agency in March 2015 to lead and shape their strategy offering. Mike is a seasoned strategist with a unique foundation in brand planning, positioning and identity; coupled with intimate knowledge, expertise and experience in digital, social, and mobile strategy. At Laird, Mike has led strategy across some of culture’s most influential brands – from Tom Ford and Proenza Schouler to Tommy Hilfiger, American Eagle and Lane Bryant. Mike has over 15 years of experience working across top Fortune 500 brands – from CPG to luxury. He joined Laird from 360i, where he spent 5 years growing the award wining digital agency into the fully integrated agency they are today. While at 360i, Mike led digital thought leadership across a number of brands such as Smirnoff and JCPenney. Prior to joining 360i, Mike spent 8 years at McCann Erickson and TAG (a unit of McCann) working on some of cultures most influential brands such as Levi’s, Coca-Cola, ABSOLUT, Nikon, XBOX and MasterCard.