MDC Ventures; Matt Powell

Matt Powell
Global Chief Information Officer
KBS
@mpowell

Matt Powell is Global Chief Information Officer at Kirshenbaum Bond Senecal + Partners (KBS) and the co-founder of Spies & Assassins, the creative technology division of KBS.  He co-invented the KBS Test Kitchen, a unique partnership with PopSci that gives agency personnel access to the latest media tech innovations. Matt has helped to re-imagine the PUMA retail experience by creating the PUMA JoyPad, The PUMA Factory sneaker customization experience. He was also a core member of the team behind BMW’s iWindow to the Near Future, transforming live traffic on NYC’s 6th Avenue into BMWi concept electric vehicles, offering a glimpse into the future of driving. Spies & Assassins is a best-in-class software development, product development and digital production firm housed within a full-service agency that provides KBS with unrivaled technical depth. In the four years since its launch, Matt has built the team from 0 to ~100 people, grown revenue to contribute 10% of KBS’s total and led the creation of award winning work for clients including BMW, JayZ, PUMA, Justin Bieber, JBL, Ludens, Google, and Keds. Prior to joining KBS, Matt co-launched Boston-based e-commerce boutique, MNET, where he led client relationships with Gillette, Oral-B, Hasbro, Baskin-Robbins, and Dunkin’ Donuts. An entrepreneur by background, Matt also co-founded Second Button, a web-based menswear haberdasher, and Ergo, a healthcare technology company.  Matt was named one of Business Insider’s Most Creative People in Mobile Advertising in 2013, his commentary has been featured in The New York Times, ComputerWorld, Shots, Women’s Wear Daily and others.