Vince Laraia
President
TradeX

Vince Laraia has been an executive within the media communication industry for almost thirty years with experience in all forms of media. In that time, Vince has a 360 degree media marketing experience while working on the client, agency and media vendor sides of our industry. In an executive capacity, Vince has been involved in all aspects of communications including: research & planning, buying, account management, promotions, corporate communications, entertainment and corporate barter. Throughout Vince’s career, he has assisted many Fortune 500 companies with their marketing and advertising requirements. In fact, at one point in his career, he managed a client portfolio of over 30 Fortune 500 companies.

Vince began his career in media communications as the Managing Director at Media Resources Worldwide/TDI where he developed a U.S. based brand extension internationally for OOH media and corporate barter. Thereafter, Vince joined Active International and developed and managed the Children’s, Hispanic and New Media divisions. He then joined Interpublic’s MAGNA Global, where he was the EVP, Worldwide Director. While at IPG, Vince was the builder and architect of MAGNA Global’s corporate barter service and launched their full service offering globally. Thereafter, Vince founded Trade X Partners with RJ Palmer and soon after became a part of MDC Partners.